Selected Work

Where strategy meets execution.

Below are a few selected projects where strategy, creativity, and execution aligned to drive real  results. Whether shifting public perception, launching new products, or guiding teams through  creative transformation, I had the privilege of helping shape work that mattered.

Creative for all.

Led Chase’s move to mobile-first, ADA-compliant design—broadening access, improving usability, and driving a 70% increase in digital marketing volume across every channel.

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A platform, not a PSA.

Proposed and led the launch of NYC’s Help Me Quit app—replacing one-off media with a lasting, user-first platform that offered real support, outreach, and behavior change.

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Be sure. Play sure. Stay sure.

Reimagined NYC’s HIV awareness efforts—shifting from fear-based messaging to inclusive storytelling that increased PrEP use and reshaped how the city talks about sexual health.

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Where smart kids get smarter.

Repositioned Kumon as the place where smart kids get smarter—distancing it from generic tutoring centers and driving year-over-year lead growth across media channels.

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As seen on TV.

Our team at Bandujo crafted the winning pitch for Marriott’s Autograph Collection on AMC’s The Pitch—blending storytelling, speed, and strategy into a campaign built to stand out.

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Pouring on the pounds.

Directed NYC’s anti-soda campaign—transforming a complex health issue into a blunt, unforgettable visual that changed behavior and sparked a national health conversation.

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Strategic. Creative. Impactful.

These projects reflect the full spectrum of my work—spanning brand strategy, marketing strategy,  creative strategy, creative direction, and creative operations. Whether defining a brand’s foundation,  shaping campaign narratives, or building systems that help teams thrive, each project highlights a  different facet of my skill set and strategic lens.

Let’s create something worth featuring.

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