I partner with brands to define who they are, what matters most, and how to grow in a way that feels true to them.
With a strategist’s mind and a storyteller’s heart, I help teams, founders, and businesses move forward—with clarity, momentum, and meaning behind every step.
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I work at the intersection of clarity and creativity—helping teams move from scattered to strategic, and from good ideas to great execution. Whether you're launching a new initiative or scaling what already works, I bring the structure, insight, and empathy to make it happen.
I help define your brand’s foundation, audience, and message—then craft strategies that fuel clarity, growth, and real results.
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From ideas to impact. I shape the storytelling, campaigns, and creative direction that bring your brand to life—combining insight with emotional intelligence.
Creative systems with soul. From workflows to team structure, I help build creative ecosystems that actually work—without burning out your people.
I didn’t come from the bright lights of the big city.
I grew up on a farm hauling hay in Mississippi and somehow found my way into boardrooms and advertising agencies in New York City. My path’s been anything but straight—but it’s always been mine.
Today, I bring that same grit and grace to every brand I touch. Strategy meets soul. Hustle meets heart.
I don’t just help brands find their voice—I help them believe in it.
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What I’ve helped build—brought to life in motion.
Here’s to the incredible agencies, studios, and creatives I’ve had the privilege of working with—the collaboration, creativity, and shared passion that bring bold ideas to life.
Client: NYC Department of Health
Project: Help Me Quit
While leading strategy and operations at Bandujo, I saw an opportunity to take NYC’s anti-smoking efforts in a new direction—one built on support, not shame. Instead of another awareness campaign, I pitched a full platform: a mobile app that would offer community, encouragement, and tools to help New Yorkers actually quit smoking.
The NYC Department of Health and the Mayor’s Office loved the idea. What started as a single
project became a multi-year commitment: a12-month awareness campaign with two quarterly rollouts to promote app downloads and support long-term behavior change.
As the project lead, I managed every aspect—creative strategy, app UX and visual design, campaign planning, execution, and vendor relationships. It was complex, cross-functional, and deeply human. And it's still one of the projects I’m most proud of.
While leading strategy and operations at Bandujo, I saw an opportunity to take NYC’s anti-smoking efforts in a new direction—one built on support, not shame. Instead of another awareness campaign, I pitched a full platform: a mobile app that would offer community, encouragement, and tools to help New Yorkers actually quit smoking.
The NYC Department of Health and the Mayor’s Office loved the idea. What started as a single project became a multi-year commitment: a 12-month awareness campaign with two quarterly rollouts to promote app downloads and support long-term behavior change.
As the project lead, I managed every aspect—creative strategy, app UX and visual design, campaign planning, execution, and vendor relationships. It was complex, cross-functional, and deeply human. And it's still one of the projects I’m most proud of.
We’re flooded with tools and “must-haves” every time we go online. Figuring out what’s actually worth using? That’s a time suck. So I made this: a living list of the tools I use to run my personal brand and Nomad Collective—tested, trusted, and in rotation.
No hype. No filler. Just what helps me work smarter and build with intention.
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My Creator Stack includes:
Tools I use daily for planning, productivity, and creative work
Platforms for branding, web design, and content creation
Marketing tools for email, SEO, and automation
A running list of inspiring sites, apps, and ideas I'm exploring
See what keeps my work organized, creative, and moving.
Month, XX, 20XX.
Branding, marketing, design, creative thinking, technology, leadership, and personal growth—this is where I share honest insights and subjective opinions. No fluff. Just thoughtful takes and stories that matter—well, at least to me.
What would happen if strategy led with empathy instead of objectives? This post explores how rethinking creative briefs through a human lens can unlock better work—and better outcomes
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What would happen if strategy led with empathy instead of objectives? This post explores how rethinking creative briefs through a human lens can unlock better work—and better outcomes
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